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How Not To Work With PR’s

March 18, 2015

A popular blogging topic is how to work with PR’s, what they’re looking for in bloggers, and how to form relationships. Relationships with PR’s are a huge part of blogging, and it can work in each parties favour. I always see bloggers, and particularly new bloggers, asking for advice on working with PR’s, and often how they can get products sent to them. A large part of my job involves blogger outreach, and I really enjoy working with bloggers, and I like to think I’ve formed some great relationships with some, and likewise with my blog. However, it feels like some bloggers aren’t invested in forming relationships with PR’s, and a lot of people seem to be blogging for completely the wrong reasons. Now I’ve been working in the PR world for a while, I thought I’d share a few of my tips for how to not work with PR’s…

Don’t Be Rude

Every now and then you might get an email about a campaign that isn’t suited for you, or really doesn’t appeal to you, and that’s fine, you don’t have to like everything that gets sent your way. But really you shouldn’t take this out on the PR. I’ve had emails back to me being horribly rude, and would you really act like that if you spoke to someone for the first time in person? Just because you’re behind a computer screen it shouldn’t be any different. I like to think that if you’re nice to people, they’ll be nice back, but sadly this isn’t always the case in the internet world.

Don’t Pass On PR’s Details Without Permission

The number of emails we get from people saying ‘I’ve seen you’ve sent XXX this to review, I’d like to review it too’, where obviously the blogger who received the original item has passed on our email addresses. Not cool. By all means ask the PR if they are looking to work with any other bloggers, and if you have their permission share it with others.

Don’t Expect Something For Nothing

Please please please don’t say you’re interested in reviewing a product, but be really unhappy with linking back to where it comes from. PR’s understand that receiving a product is great, but please make it worth our time and give our clients exposure. Which brings me to my next point..

If You Agree To Blog About Something, Blog About it

Sadly it’s becoming a common thing to send a blogger a product for a review, for them to never blog about it and then ignore your emails. If you don’t have the time to take on anymore reviews, then don’t. And if there’s a reason why you can’t get your post out as quickly as the PR would like, let them know.

Updates Are Nice

I love when working with bloggers when they email me little updates like the products turned up fine, they’re enjoying using it, when their posts going live etc. Not only is it great, but it makes my job a whole lot easier!

I think a lot of the bad experiences myself and other PR’s is the exception rather than the rule, but if you’re a blogger please be nice to PR’s (and people in general really!), we are still people with feelings, just trying to do a job.



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7 responses to “How Not To Work With PR’s”

  1. Kitty Kaos says:

    Really helpful post. Thank you 🙂

  2. beautyqueenuk says:

    Ha I bet I can give you some more examples 😉 xx

  3. silkyresh1984 says:

    Lovely Post, Thank you Lisa <3

  4. Rebecca Phillips says:

    Fab post, Lisa. I'd like to think I adhere to these but I do often forget to send updates. Must remember in future!

  5. Kim Carberry says:

    Fantastic post! I can't believe people get sent things and then don't follow through with the reviews! How rude….I wouldn't dream of doing that!

  6. Rachel Bustin says:

    Thanks for the great post! I'm new to blogging and eventually reviewing products is something I would like to get into.Rachel xx

  7. Curiouser and Curiouser says:

    The last bullet point about updates is me to a tee! I've been sent a few things in the past and I always felt like I was annoying them with my constant email updates haha! But seeing how you put it, about how PR companies like updates, this was reassuring! x

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